Why Felan Family Office
Every family’s story is distinct: its ambitions, values and responsibilities uniquely its own.
At Felan Family Office, we believe wealth management should reflect that individuality.
Managing substantial family wealth requires precision and foresight. Felan Family Office coordinates complex financial structures, liaising with advisors, trustees and global institutions to deliver an integrated wealth framework that supports your family’s strategic and operational ambitions.
Felan Family Office combines the attentive personal service characteristic of a dedicated family operation with the reach and institutional proficiency of a global advisory platform.
Our approach is both intimate and comprehensive. We oversee the financial and strategic dimensions of family life, recognising not only the assets held but the intentions that underpin them. From safeguarding privacy to navigating regulation, we stand alongside our clients across every decision and horizon.
Understanding comes first.
We take time to learn the history behind each success, the values that drive decisions and the priorities that define tomorrow. We examine risk, governance and inter‑personal dynamics with equal care, identifying both the opportunities and the pressures that come with significant wealth.
From there, Felan Family Office crafts bespoke governance and investment structures, supported by senior professionals who act as your dedicated counsel. Each family benefits from a framework built entirely around its goals, giving clarity, confidence and consistency across generations.
Our Founder
Felan Family Office was founded by Alexander Pembroke, whose vision was to create a firm defined by sound judgement, intellectual integrity and a deep sense of responsibility to the families it serves. Educated in Economics at the University of Oxford, Alexander refined his expertise through the Master of International Business (MIB) with a Concentration in Finance at Business School Lausanne (BSL), Switzerland.
Prior to establishing Felan Family Office, Alexander held the position of Senior Advisor at Stonehage Fleming, where he guided some of the United Kingdom’s most prominent families across investment, governance and legacy planning matters. His career was shaped by a meticulous approach to financial stewardship and a genuine dedication to the human side of wealth. Alexander passed away last year, leaving behind an enduring culture of excellence and purpose. His principles, discretion, clarity and connection, remain at the heart of Felan Family Office’s philosophy today.
Driven by Expertise. United by Purpose.
Exceptional results are never accidental. They come from precision, foresight and collective intelligence.
Felan Family Office’s investment professionals work in concert, blending global insight with local acuity to preserve and grow the capital entrusted to us.
Through integrated research and disciplined execution, every allocation reflects both opportunity and restraint. Rigorous analysis, quantitative and qualitative, guides our decisions, ensuring balance across fixed income, global equities, private markets and liquidity positions.
Private and alternative investments remain a cornerstone of our philosophy.
These opportunities demand depth of understanding and access that few possess. Our team performs granular due diligence on each opportunity, focusing on sound governance, sustainable growth potential and alignment with client objectives. The result is exposure that enhances diversification while pursuing strong risk-adjusted returns.
Private and alternative investments remain a cornerstone of our philosophy.
Through integrated research and disciplined execution, every allocation reflects both opportunity and restraint. Rigorous analysis, quantitative and qualitative, guides our decisions, ensuring balance across fixed income, global equities, private markets and liquidity positions.
Transparency and communication define our process.
Families receive detailed reporting, tailored scheduling and immediate updates when markets shift. Instead of reacting to events, Felan Family Office anticipates them.
Calm, informed counsel in every climate.
Above all, we believe collaboration creates endurance.
Our investment team works hand-in-hand with families across generations, ensuring that every decision, strategic or tactical, reflects both the precision of finance and the permanence of family stewardship.
Fiduciary Commitment Statement
Our independence is our strength, and our standard is fiduciary excellence.
Our duty is unequivocal: we act solely in the interests of our clients. Every recommendation, analysis and decision is made with the singular purpose of safeguarding and advancing your family’s objectives. We offer comprehensive, risk-aware advice designed to reflect your needs, not external influences.
Felan Family Office operates with full transparency across our advisory processes, investments, reporting and compensation. Our counsel is independent, objective and free from institutional bias. Felan Family Office maintains no commercial affiliations with banks, brokers, insurers or custodians, ensuring that our guidance remains unconflicted and motivated solely by your outcomes.